Dog 2 Dogs

There are certain things in life that we just believe to be facts. We have just agreed that this is the way it as as a society and no one has challenged it. That was until now. We have always thought that eyeglasses had to cost a lot of money. Or we thought you could get cheap eyeglasses but they had to look outdated. None of that is true now. There is a company called Zenni Optical. They make their own eyeglasses in fashionable styles without charging fashionable prices. They have figured out what so many companies have not and that is if you offer the customer a good product the customer will do your advertising for you. Word of mouth is a big advertiser. Do you not listen more to the man on the street then the billboard above him? Of course when you do not advertise you have to have a lot of confidence in your product as well. A bad product will not sell itself. There is an article that explains how Zenni works so the customer can benefit with cheap prices. As they explain without advertising and with making their own product they have eliminated the middleman and the product just becomes about the company and the customer. It brings it all back to basics. What an original concept?

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This entry was posted on Tuesday, January 19th, 2010 at 6:06 pm and is filed under Interesting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.